Three areas of focus
Strategic advisory for businesses that want to move forward with confidence.
AI-Ready Business
I help small and medium-sized businesses step into the AI era. From building modern websites to implementing smart systems that eliminate administrative noise and free up your time for what matters.
Global Expansion & E-Commerce
Strategic advisory for brands growing between the UK and the Nordics. We use AI to bridge cultural differences and scale your sales internationally.
Strategic Guidance & Trends
Workshops and advisory for leadership teams who want to understand where the market is heading. I translate complex technology into clear business value and human behaviour.
The Strategic Guide
Gabrielle Spång
Strategic Adviser · AI & International Business
I'm Gabrielle – the bridge between where you are and where you want to be. After 25 years in London building careers in e-commerce, digital marketing and AI, I returned to Sweden with a clear conviction: the businesses that will thrive in the next decade are those that combine technological fluency with genuine human understanding.
I hold a Master's in Business Administration, a BA in Cultural Studies, and I'm currently reading Neuroscience and Sport Science. That combination is not accidental. Strategy without psychology is just a spreadsheet.
Based in Skåne, working with clients across the world.
My other ventures
Alongside my advisory work, I run two specialist brands.
Scandibound
Your guide to returning home as a Swedish expat. We help you navigate the bureaucracy, find housing, and settle in – both practically and emotionally.
Visit ScandiboundTastes of Scandinavia
Bespoke luxury travel in Sweden, Denmark & Norway. Discover unforgettable Scandinavian experiences – from snow-dusted forests and candlelit dinners where the chef greets you by name, to gliding across glassy fjords as the midnight sun dips below the horizon.
Plan Your Scandinavian AdventureReady to think ahead?
Book a complimentary 30-minute Strategic Discovery Call, or send a message and I will be in touch within 24 hours.