AW17 Lookbook - Behind The Scenes
Back in May we had a whole new team starting at Scandi Mini. I’ll introduce them to you properly soon but let’s just say it was a much needed injection for us, there is only so long you can be two full time employees and a handful of part timers dealing with a web shop of our size. Now we are 5 full time employees and 3 part timers, and it is exactly what we (I) needed! Our work levels are still high but it’s now manageable. Yay to that!
This renewed energy manifested itself in the very last minute idea of doing a lookbook for AW17. From when the idea manifested itself to the actual shoot was about 15 days. I managed to secure one of my favourite photographers Philippa and back in the office we selected outfits, models and a shoot location and contacted all the brands, and if you’ve ever done something similar you know it’s a huge task. Most of the clothes arrived just a couple of days short of the shoot and it was so much fun preparing everything!
Below are some behind the scenes from the day. We can’t show a lot of the pictures yet as the collections haven’t launched but for now can we just say a huge thank you to all the models who were there on the day. You were all amazing! And Philippa, you’re such a talented lady.
More photos to come, hope you like the sneak peeks!