Bobo Choses SS18 Neverending Summer
Bobo Choses SS18 collection entitled "Neverending Summer" will launch on the 18th January at 10am UK time.
In the meantime we give you a sneak peek from some of the brands campaign material and an idea of what to expect this season. We love this collection, and hope you do!
The Story: "As a child, Jane Goodall was gifted with a chimpanzee cuddly toy. It was named Jubilee. Her love for it was the beginning of her love for animals.
At age four, curious Jane wondered where did eggs come from. She and Jubilee snuck into the henhouse and hid all day long until they observed the miracle. She grew up and her curiosity led her to Gombe, Africa, where she spent her life watching and learning about chimpanzees.
Our Spring Summer 2018 collection Neverending Summer is inspired by Goodall’s life and the never-ending curiosity of children who love to ask questions."
Bobo Choses continues to speak the language of children and keeps to their 4 core values, creativity, passion, honesty and a sense of humour!
A preview of the SS18 campaign images are below,