We closed our store in Brook Green, London, today!
Today is Scandi Mini's final day on Blythe Road (we will be open from 11-17 so please pop by!).
When I first took on the shop, back in spring 2015, Cornelia was only 2.5 years old and Wilhelm was 6. Back then I had been running Scandi Mini for 5 years online, the first 3 from my own house and a further two from our warehouse, also in Brook Green. I desperately needed an office, and from the very first beginning and for almost 1.5 year that is what our shop was, as well as a showroom, which was only open a few hours a week.
I know many of our local Brook Green customers will miss us, the outpouring of support over the past few days has been immense. I couldn't be prouder of everything that we've achieved with the shop, from events, to press days, to warehouse sales but most of the time it has been a beautiful selection of curated homeware, children’s wear and womens in a small shop on a mostly residential street in London. And I would like to think that we have lightened up this otherwise very quiet street, in fact, I am pretty sure we have.
The decision to close is however one I very feel comfortable with. It will free up a lot of time for me, both physically as well as mentally. Retail isn’t easy and although we haven’t lost any money by having the store, the efforts it requires to keep it open are too much in a time when we need to focus our full attention on improving our website.
From w/c 7 October you can find us back in our warehouse in Brook Green. More details and opening times will follow.
Thank you for a 4.5 fantastic years! Xx Scandi Mini